Apple surpassed Google in revenue from the app. In the first half of this year (January-June), consumer spending on the app reached 3 thousand 970 million dollars, up 15.4 percent from the first half of last year. In the first half of 2017, the amount of customer spending on the app was 3 thousand 440 million dollars. This means that smartphones are getting better day by day and users are increasing the cost of premium apps to get various benefits. Such information has come up in the report published by Sensor Tower. News Gadgets Thirty degree.
Apple surpassed Google
Different apps are called the lifeblood of mobile devices. The app has now become a big business for every technology company. The App Store business has become one of the most important sources of revenue for Apple and Google in particular.
According to the report, the first half of this year, 64 per cent of total expenditure in respect of an app or two thousand 550 million dollars was spent on the Apple App Store, Google Play Store, which is much higher. During January-June, users of the Android platform spent 1.42 billion on the Google Play Store.
Tinder and Netflix have received the highest growth recognition as non-game apps on both iOS and Android platforms. In the first half of this year, users spent 5858550.52 dollars and 4703343.37 dollars respectively, on the two apps. Earlier, Netflix was the single highest growth app. But removing the app’s subscription from the iOS platform reduces in-app revenue.
During January-June, app downloads from the Google Play Store crossed the 4,200 billion milestones for the first time. At the same time, 1,460 crore apps have been download from the App Store. Although the app download is a few times behind the Google Play Store, the App Store is far ahead in terms of revenue. This has been due to the behaviour of users of the two platforms using the app. Apple’s premium device users tend to use paid apps more. On the other hand, the device users of the Android platform tend to use free apps. That’s why Apple’s App Store is ahead in revenue even though it lags behind in downloads.
According to a report by Sensor Tower, spending on gaming apps is on the rise. During January-June, the cost of gaming apps alone reached 2.96 billion on both platforms. Smartphone users are spending large sums of money on games like Honor of King, Candy Crash and Pubji.